Ben Everitt, the MP for Milton Keynes North is supporting a Government recruitment campaign encouraging people looking to make a genuine difference to people’s lives to join the adult social care workforce.
The ‘Made with Care’ campaign is returning for a fourth year, with advertising promoting the wide range of opportunities available to people across England build a career in adult social care and help people live happy, healthy, fulfilling lives.
Ben Everitt MP said: "There are over 150,000 job opportunities currently available across the country where you can help make a difference to people's lives every single day, so if this sounds up your street please do take a look and see what's available for you."
Running until the end of March 2024, campaign advertising will appear to millions across on demand platforms such as ITVX, Sky Go and Channel 4; radio and digital audio channels, such as Spotify; and social media and digital channels, like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
This year’s campaign builds on the success of last year, which saw over 244,000 candidates search for a social care job on the website after seeing the campaign.
The campaign aims to show the amazing work that care workers do, celebrate the way they empower the people they care for and shine a light on the emotional rewards of the role, to inspire more people to consider a career in adult social care.
Helen Whately, the Minister for Care, commented: “Our care system depends on dedicated care workers who make a difference to the lives of so many people in need of support. This campaign helps build that vital workforce.
“I encourage anyone considering the next step in their career, whether just starting out or thinking of their next move, to go online and explore the wide range of opportunities in the care sector.”
Many entry-level roles don’t require any specific qualifications - training will be provided on the job, and that there are a variety of roles available so those interested in care work can find a job that will fit around them.
While the campaign will look to encourage the public to consider if a career in social care may be suitable for them, the Department of Health and Social Care is also calling for all care providers to list their vacancies on the Department of Work and Pension’s ‘Find a Job’ portal, to ensure job seekers visiting the campaign website (www.adultsocialcare.co.uk) can find roles in their local area.
The Department for Work and Pensions is also working hard to boost hiring for the sector ahead of the Winter with an expected 100 multi-sector jobs fairs planned, where social care jobs will be on offer between October and Christmas. Jobseekers can speak directly with employers at these events.
At www.adultsocialcare.co.uk, people will be able to find everything they need to research a career in adult social care and, crucially, search and apply for adult social care jobs near them – with support to perfect their CV and advice on interviews.
The campaign is designed to encourage applications from the right personnel but also to make the recruitment process easier with free resources to help providers fill their vacancies. These will include:
- Free printable and digital assets with flexible branding to use when advertising job opportunities.
- The ability to advertise job roles for free on adultsocialcare.co.uk with an audience of thousands.
The Government is fully committed to the 10-year vision to reform adult social care. The Next Steps to put People at the Heart of Care plan sets out how the government are spending £700 million over two years. This includes investing at least £250 million for the workforce to develop their skills and careers by addressing career progression opportunities, a relatively low take-up of professional qualifications, and limited access to learning and development. We are also investing. This is on top of the government’s £7.5 billion investment to help reduce adult social care waiting times and increase capacity.
This funding will ease pressure and build a stronger NHS to ensure the people of our country get the care they need and deserve.